拟人化营销并非简单地“把宠物当人看”，一旦消费具备表达属性，品牌就拥有了长期叙事能力，进入了“文化消费品”赛道；这个赛道的特点是价格弹性更高、品牌忠诚度更强、复购周期更稳定。
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eBay announced that it is cutting about 800 jobs from its global staff. "We are taking steps to reinvest across our business and align our structure with our strategic priorities, which will affect certain roles across our workforce," the retailer said in a statement as reported by Bloomberg. This move will see about 6 percent of eBay's current full-time workers laid off. Bloomberg noted that eBay would continue hiring in "key areas" but did not specify what those fields are.
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